The other day, one of my daughters shared a meme where a $5 shipping charge caused a shopper to abandon their online shopping order. I giggled, because this particular daughter must have found her twin, since she’s been known to…
Read more
I’m a change magnet. For real. I’ll briefly explain why that is and what I mean. I have this tendency to study trends, especially if those trends may affect my business. And more specifically if the trend happens to capture…
Read more
The predominant theme in product photography is creating the perfect white background. Some online retailers, such as Amazon, require that all products be placed on sterile white backgrounds, so as not to confuse buyers about what is being offered for…
Read more